Tuesday, December 20, 2005

Test Case

Box Office Mojo > News > 'Brokeback' Wrangles Strong Numbers in Expansion

Turns out I helped Focus Features decide to roll out Brokeback Mountain faster than planned:
Foley said that the expansion will be more aggressive than previously planned, with around 275 theaters set for Jan. 6 and about 400 for Jan. 13. The original intent was to be in 300 venues by the end of January.

Among Brokeback Mountain's encouraging numbers, Foley noted two theaters in conservative markets that Focus used as an experiment for the picture's crossover appeal: the AMC Yorktown 18 near Chicago and the Cinemark Legacy 24 in Plano, Texas—"one of the biggest grossing theaters in the nation for The Passion of the Christ," explained Foley. Brokeback Mountain ranked No. 2 and No. 3 in the complexes, respectively. "[The movie] is playing to the smart set as well as the boomer set, the senior set and the gay community," Foley said.
Feel free to thank me when you see the movie at a theatre closer to your home!

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