Thursday, May 10, 2007

Burn Off

NBC :: Studio 60 on the Sunset Strip

Well, that didn't take long! After mere months of waiting, NBC has announced that the next episode of Studio 60 will air on Thursday, May 24 at 10/9c. Can you guess what May 24 is?

OK, time's up. It's the first day after sweeps month ends! NBC, which considers 7 million viewers a victory at this point, is burning off a show it spent megabucks on a night when most folks will be in recovery from a season finale binge. (May 23, for instance, is the two-hour American Idol finale--also known as the TV event that will put Fox over the top for the month.)

Maybe NBC has come up with a brilliant strategy, though: With nothing else on, maybe people will give the show a look. Or maybe they'll start their Memorial Day weekend festivities early and completely ignore it again. If this episode is anything like the ones that preceded this long gap, they won't be missing much.

[UPDATE, 5/14: Studio 60 has been canceled. Apparently six more episodes remain and will be aired. Farewell, Harriet Hayes!]

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