The Return of the King - Burger King is resurrecting a dubious icon. Why?
If you watch TV at all, you've no doubt seen the new Burger King breakfast ad by now. Just click above and marvel at how well Seth Stevenson captures everything in the ad and how well it works until the last moment, when the discomfort between the King and the recipient of his breakfast sandwich turns the mood of an otherwise funny spot to one that's awkward and, according to Stevenson, a bit homophobic. Since I don't eat fast-food breakfasts anyhow, and haven't had Burger King in about a year, I suppose my disapproval doesn't hurt them. But disapprove I do, despite an otherwise enjoyable ad. The ridiculous smile on the King mask cracks me up, as does the man's eagerness to bite into a heart attack in a paper sleeve moments after awakening.
Speaking of disapproval, Bush's numbers continue to go south. The Zogby poll, which had the numbers right in 2000, shows Bush down 47-44, with the most recent day in the tracking poll being the worst for Bush. If that keeps up for a few more days, Kerry's lead could move outside the margin of error. That would change the way the press views the race for the better: A "Bush is desperate" storyline will make everything he does look cynical and mean, which is probably the best chance Kerry has of preventing new campaign lies from gaining traction with the American people during the coming bitter weeks.
Meanwhile, the Tribune has started making its endorsements, leading off with a scathing critique of Phil Crane as it endorses Melissa Bean for Illinois' 8th District. The chances that Crane is about to be involuntarily retired from Congress have increased dramatically.
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